How does a designer makes a logo?
Have you ever seen the entire work of a professional graphic designer? Many people haven’t. And because of this, many people actually think that a designer is only someone who knows how to use software like Photoshop and Illustrator, however, their work is so much more than only know how to use a simple app. And here I will tell you how is the creative process of making a logo.
It’s a common misunderstanding that a designer’s work starts by opening the vector graphics editor, and just like a magic trick, they start drawing a logo using just their amazing minds and awesome dexterity. But there are a few important steps before a designer start using a software. Let’s talk about them!
1. Briefing analysis
Usually, the designer has a conversation with their clients to get important information about their business. It’s very important to know what do they do, for whom, and how. Along with the business information, the client can also provide their color preferences, styles he likes the most and even references of logos which he thinks are good.
2. Research, research, and more research.
This task looks simple, but sometimes it needs a little more work time than expected. After gathering that information, the designer will use it to make some researches about the market, competitors, design tendencies for that industry and reference study. The client’s new logo must be unique and bring results, so the research step is very important and must not be skipped.
3. Generation of ideas.
Now, based on the data gathered in the previous steps, the designer will organize them to start generating the first ideas. Usually, they can use mood boards, to reunite in one screen every visual reference for the company’s logo, and also use mind maps to list keywords that describe well the business and the main goals of the company. Unlike the previous step, this is not a mandatory task and not every designer always organize their ideas like this. In some cases, they go from research straight forward to the sketching step.
4. Start sketching!
Now your logo starts to show its firsts shapes. It doesn’t matter how much a designer is good using their computers, many of them like to start working with pen an paper! These drafts give designers many possibilities and paths to follow. They can be only lots of rough sketches or even high fidelity hand-drawn logos, when the designer is skilled enough with his bare hands. The designer will choose one or two sketched logo designs to follow to the next step.
5. Turning sketches into vector drawings.
Now it’s time! Finally, the designers will start working with vector edition software. The most used nowadays is Adobe Illustrator, but there are also designers that still like to work with the well known Corel Draw, or even others less known like Affinity Designer, Gravit Designer or the open-source app Inkscape. In this step, the designer will redraw the drafted logo in vector format which can be expanded to big sizes. Most designers will use grids to make the logo with better alignment, will follow some rules of proportion (like the “golden ratio”) and other design principles.
6. The logo finalization.
It’s common to design a logo at first using only black and white, to see how the logo works in its simplest shape, and only after that, the designer will add some colors. When the client has already an idea of colors in mind, the designer will follow this idea to make a color palette that looks good with the logo. If the client let the designer decide the best colors, they probably have some ideas researched on the second step about it. The color choice is very important in many cases. Imagine now in your mind, a logo of a company which sells toys and kids clothing… Probably you don’t see a dark, strong and monochromatic logo right? The color palette is usually linked to the company’s industry and its target audience. If you don’t know yet which color to choose for your new logo, let the designer do his best. He probably has a great idea in mind.
7. The logo presentation!
After all this process, the logo needs to be tested on different environments, sizes, color backgrounds, so it will give clients a better look at how their logos will appear in many ways. Sometimes, the designer makes some mockups of the logo applied to many things like prints, shirts, mugs, envelopes, etc.
And that’s it!
Designing a great professional logo is not just grabbing a random icon and writing the company’s name below. It requires much more hard work and research because a professional logo makes you unique and put you a step ahead of your competitors. So, don’t ever let the future of your company’s success in the hands of amateurs. Always hire a professional logo designer.