Logo Design: How to Pick The Best Font for your Logo

The font selected by a brand for its logo can develop into lettering identifiable by most people. Think of the Coca-Cola, Disney or even eBay types. Even if you see the types without the brand names, there is still an immediate link.
That’s the value of choosing the best logo font for your logo. So how do you do it?
Here are a few tips to help you select the best font for your brand’s logo.



Match the font to your brand

It is important to find a typeface that matches your brand’s personality when browsing fonts for a logo design.
You can start by selecting a font category as a general guideline:

  • Serif: Classic and long-established
  • Sans serif: Modern but clean
  • Script: Usually feminine and embellished
  • Decorative: Hip and unconventional


Image 1 – Different Typefaces


Avoid Trendy Fonts

When choosing the right logo font, it’s better to avoid super trendy types. You’ll likely want to use the words in your logo for quite a while. A trendy font logo can look dated or soon lose its “trendy” appeal.

If you want something with a more realistic modern flair, just choose a font which has trendy longevity.

Better yet, try to select a typeface with the characteristics you enjoy, but without using the exact font.


Consider Custom Font

Some easily recognizable brand fonts have been created for the company they represent. This could be a great option if you have a good budget and plenty of time for a little custom work.

A customized font for a logo is entirely yours. You won’t be worried about using the same thing for other brands. And if you find the right fit in a typographer, you can create a set of characters that illustrates your vision of the logo. Maybe this is a valuable investment, although it may not be cost effective for everyone.


Make it Special

Even if a completely customized logo font could not be commissioned, look for a typeface with special characters or glyphs to give a more personal flair to the typography. You could also consider trying strategies including filling letters, modifying the stroke or letter design to personalize your logo lettering.

There is plenty of great character sets out there as well with special elements as part of the font package.
You can use websites such as Adobe Fonts, MyFonts and FontSquirrel to see plenty of fonts.


Colour or Not

A solid logo font should be reasonably versatile to work for both colour design and colourless.

When you have a typeface or two, start with the black lettering of your logo. Ask yourself if you are fond of what you see. If so, move on to a colour option. If you do not like the font with a single colour logo, try other options until you find one you like.

Keep in mind, you’ll probably end up using a single colour logo nearly as often as colour one. So it’s important that you are happy with both options.

Image 2 – Logos which work in black & white


Keeping it Simple

To be effective, you don’t need a crazy, elaborate or crazily unique logo font. Probably the best option is the easiest and easiest to read. People need to be able to identify and read their brand’s name instantly when looking at your logo.

As Mies van der Rohe said, “Less is more”, and sometimes you really have to keep it simple. Keep in mind that your logo has to be easy to read and understand.


Research your competitors

You don’t want people to confuse your brand with theirs.
The last thing you want when picking a logo font is to choose something that looks just like another company that does the same thing. Do your homework.
Pay attention to the style and type of fonts that your competitors use in their logos. While you might opt for a sans serif logo font just like a competitor, it is important to pick a different font.


Quality Matters

Don’t just settle with your logo design for an old font. Quality is important.

You need a great quality font that is able to render at any size sharply and crisply. On a business card or social media icon, the words in your logo may be small or huge on a billboard. The font has to be read and understood in any application just as easily.


Logo font should only be used on your logo

If you want your logo font to be special, select and stick to the typeface you want to use. Use a logo font only for your logo.

Logo fonts should not be used for headlines or body text or other design parts because the importance of the font for the brand name can be reduced. It not only makes the font of the logo more special, but it helps it to stand out.



Take a lot of time to find something you love when it comes to a logo font. Don’t hurry up for a typeface or if you’re not sure. You’ll probably have to live with that for a while. The most important factors in choosing a logo font might be to make sure that it demonstrates your brand character and has something special or different that makes it yours.


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